Are you an MBA student looking for a high-impact internship with one of India’s most iconic stationery brands? Hindustan Pencils Pvt. Ltd., the makers of Nataraj and Apsara, is offering a paid internship opportunity for Market Research Interns in multiple cities across India.
📍Internship Overview
Role: Market Research Intern
Type: Paid Internship
Duration: 3 Months
Locations: Mumbai, Delhi NCR, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune
Openings: 8 positions (1 per city)
This internship is designed for students who are eager to gain hands-on experience in market research, sales strategy, and go-to-market (GTM) execution. Interns will work closely with field teams and contribute to real-time business insights and expansion strategies.
🔍Key Responsibilities
🗂️Market Census & Demand Mapping
Accompany sales representatives across 24 market beats.
Collect data on outlet profiles, product movement, and consumer behaviour.
Prepare structured reports for each beat.
📊Data Analysis & Segmentation
Compile and analyse field data.
Segment business by channel: Retail, Wholesale, and Schools.
Identify trends, gaps, and growth opportunities.
🗺️ Outlet Mapping & Coverage Expansion
Discover new outlets to enhance distribution.
Update outlet universe in digital systems (DMS/SFA).
✅ System Validation
Cross-check digital records with actual market conditions.
Highlight discrepancies in stock, sales, and coverage.
Support digital hygiene initiatives.
🚀GTM Execution Support
Assist in implementing new GTM models in major cities.
Help restructure sales beats and monitor SR performance.
Measure GTM impact using key metrics like coverage and VPO uplift.
🎓Who Should Apply?
This internship is ideal for:
MBA students specialising in Marketing, Sales, or Analytics.
Individuals passionate about fieldwork and market research.
Candidates looking to build careers in FMCG, retail strategy, or data-driven decision-making.
📬How to Apply
📧 Send your updated CV to: hrd@hindustanpencils.com
📝 Use the subject line: Application for Market Research Internship
🌟Why Intern with Hindustan Pencils?
Work with a legacy brand trusted by millions across India.
Gain exposure to real-world market dynamics.
Build a strong foundation in sales strategy and data analytics.
Receive mentorship from experienced professionals in the FMCG sector.
🚀 Final Thoughts
This internship is a golden opportunity to combine classroom learning with real-world FMCG experience. If you’re ready to explore markets, collect insights, and support one of India’s most loved stationery brands, don’t miss this chance.
👉 Apply today and take your first step toward a successful career in marketing and market research!